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The number of paid streaming subscriptions surpassed 9.5 million in Q2, with ad-supported subscriptions being a key driver of growth, as presented in Mediavision’s latest analysis of the Swedish market.

Daily social video viewership across the Nordics surpassed seven million people in spring 2025—up nearly 30% year-on-year—cutting into local players' online viewing share to under 30%, according to Mediavision.

New report from Mediavision highlights continued growth driven by ad-supported and bundled streaming services.

Mediavision’s new report reveals a 65 percent surge in HVOD subscriptions – yet Finland remains behind in streaming uptake compared to the other Nordic countries.

Mediavision’s latest analysis shows that 60% of Finnish households now subscribe to at least one paid streaming service. Netflix leads with 800K subscribers, but competition from Disney+ and Prime Video intensifies.