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USA: CTV home screen becomes prime hub for engagement and commerce 22 APR 2025

Markets

USA: CTV home screen becomes prime hub for engagement and commerce

LG Ad Solutions recent study reveals that CTV ads are prompting real-world action, with 39% of viewers searching for a product online, 38% visiting a website, 21% making a purchase, and 19% going to a physical store after seeing a relevant ad.
Global media usage hits peak in 2024, expected to decline in 2025 21 APR 2025

Forecasts

Global media usage hits peak in 2024, expected to decline in 2025

Media consumption hit a high in 2024, driven by global events like the Olympics and major elections. But with fewer headline moments ahead and digital habits leveling off, 2025 is set to mark the first decline in over a decade.
USA: CTV networks join forces to drive more inclusive advertising 21 APR 2025

Markets

USA: CTV networks join forces to drive more inclusive advertising

Revry and REVOLT are pooling their data to help advertisers reach diverse audiences more accurately—while keeping privacy front and center. eMarketer projects U.S. CTV ad spending will rise 16.8% in 2025.
USA: Gen Z drives subscription economy shift with bundled services and paid social media 16 APR 2025

Markets

USA: Gen Z drives subscription economy shift with bundled services and paid social media

A new Bango report reveals that 23% of Gen Z Americans now pay for social media subscriptions, spending nearly $1,000 annually across various services, and increasingly favoring bundled offerings through third-party providers.
Annecy MIFA 2025: ACTF to showcase "Tales from Outer Suburbia" 28 MAR 2025

Production

Annecy MIFA 2025: ACTF to showcase "Tales from Outer Suburbia"

Episode 3 of "Tales from Outer Suburbia" will screen at the Annecy Animated Film Festival, being the first time any of the series will be seen publicly. The series is being produced by a team of Australian producers, including the Oscar-winning duo Shaun Tan and producer Sophie Byrne, and will air on the ABC in Australia and BYU in the USA.