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KC Sulivan was appointed as President and Managing Director. Together with Andrew Mortimer, named Senior VP of global partnerships, he will give brands access to an intelligence lab's technology and research, among other assets.

The global media consultancy will provide expert industry insights, support with business growth, and help generate additional exposure for GMA’s extensive catalogue.

54% of individuals representing over 100 TV organizations confirmed that their companies are making efforts to implement AI technology, 63% of them being CEOs. 73% of CEOs are citing innovation and differentiation as a way to drive AI adoption.

The market announced a bespoke market intelligence strand aimed at arming international executives with the strategies, insights and exclusive data to “future-proof” their business in the face of steep competition for international IP and programming rights.

As the SVOD market continues to grow, US pay TV subscription declines will accelerate compared to the past decade, according to insights from analysts at media research firm Broadcast Intelligence.