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The move represents Disney’s approach to offering advertisers innovative ad forms of measuring audience. The nine programmers represent 75% of linear TV impressions.

Even though the company’s focus on creating local original content has improved, it still only represents a minority of its catalogue. That is why Netflix has taken a “tactical approach to dubbed content”.

Approaching 130,000 confirmed cases worldwide, the coronavirus pandemic has already claimed more than 4,700 fatalities and continues to force the cancellation or postponement of massive events

The producer and distributor entered into a partnership with Particular Crowd, from Turner Latin America, for the production of brand new films. Craig McGillivray, Breakthrough Entertainment’s Vice President of Distribution explains this strategy.

The deal marks a new approach for the company in the Brazilian market and will see Mixer Films representing Fremantle’s unscripted formats in Brazil.