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The company announced sales across Europe, North America, Latin America, Asia, Australasia and Africa.

It will be led by Parrot Analytics executives Alejandro Rojas and Julia Alexander. The development has various applications, from analyzing regional trends to informing direct-to-consumer strategies, to ongoing analyses of competitive dynamics, content evolution, and audience behavior shifts.

Alongside several other team members, Tatoğlu joins the role as the company faces a chapter of growth and innovation.

Brunsdon will replace Michael Brealey and step into the role from her current position within Screen Australia as Director of Content, where she has led production investment and development, distribution support, and business initiatives across Australian screen content over the last two years.

Hit series like "The Way Out"; "Going Once, Going Twice"; "The Big Job Switch" and "The Musical Of Your Life" have been renewed for new seasons on VTM and Play4.