Parrot Analytics revealed which were the most outstanding series in the country by contextualizing each title within the market and stating the show's performance as a difference from the average demand for a series.
The network garnered a 44.9% share, the highest TV record ever recorded in the region. The network garnered a 45.49% share average, an average of 10.56 rating points.
ZAG continues to build its Latin American licensing team, appointing Melisa Fuhr as Licensing & Retail Director for South America. Based in Buenos Aires, Argentina, she will be responsible for licensing activities across the territory.
Starz, owner of the OTT service StarzPlay, filed trademark infringement lawsuits against Disney in Mexico, Brazil and Argentina. The company argues that the similarity in the names will generate confusion among consumers.
Originally developed and ordered to pilot last season and stalled by the pandemic, the broadcast network extended the options on the cast and filmed the drama in February after production resumed.