22 JUN 2021

ZAG APPOINTS MELISA FUHR AS LICENSING & RETAIL DIRECTOR, SOUTH AMERICA

ZAG continues to build its Latin American licensing team, appointing Melisa Fuhr as Licensing & Retail Director for South America. Based in Buenos Aires, Argentina, she will be responsible for licensing activities across the territory.

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Melisa Fuhr

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On the heels of the recent appointments of Angela Cortez as VP of Consumer Products for Latin America, and Betsabe Luna as Licensing & Retail Director for Mexico and Central America, ZAG continues to build its Latin American licensing team, appointing Melisa Fuhr as Licensing & Retail Director for South America.

Based in Buenos Aires, Argentina, and reporting to Cortez, Fuhr will be responsible for licensing activities across South America. In Argentina, Uruguay, Paraguay, and Bolivia, she will oversee the efforts of ZAG’s licensing agency, IMC; while in Chile and Peru, Fuhr will work directly with licensees and retail partners to strategize and implement licensing and retail promotions. She will focus on the company’s flagship brand, “Miraculous: Tales of Ladybug & Cat Noir,” and the upcoming “Ghostforce”.

“There are myriad opportunities to expand our consumer products efforts in Latin America, and under Angela’s leadership, Betsabe and Melisa will lead our consumer products activities in all the key markets across the region,” commented Julian Zag, Executive Vice President, Global Operations at ZAG.

“In Argentina, Playmates and ZAG Labs’ distributor Caffaro launched the most recent ‘Miraculous’ toy line with excellent results, and in Chile and Peru, our distributor Wish Trade will debut the toys in October 2021. With growing excitement for the launch of our ‘Miraculous’ $100M+ theatrical movie at the end of the year, and with season four starting to roll out across the region, we are excited to have a solid team in place to maximize our strategy and bring countless opportunities for fans to engage with our brands,”  Zag added.

Prior to joining ZAG, Fuhr spent fifteen years with Arcor Saic, the largest confectionery manufacturer in Latin America. She advanced from her role as Events and Promotions Manager to become the company’s Licensing Director, responsible for establishing and implementing the company’s licensing division.