Martín began his tenure at Banijay Iberia in 2019 within Banijay Birds, the territory’s creative hub for original streamer IP development, and has also served as executive producer on some standout local titles.
Zavaroglu will be responsible for leading the direct-to-consumer business in Turkey in the newly created role, overseeing the launch and growth of HBO Max in the territory, aligned with the streamer’s wider strategy in the EMEA region.
Now, the company is encouraging its viewers to subscribe to Globoplay Internacional, as the broadcaster’s content will only be available on its streaming platform, which arrived on the territory in October.