Superights appoints Juliette Béchu as Sales Manager

Superights has brought on Juliette Béchu as Sales Manager & Acquisitions. “I’m delighted to welcome Juliette in our team," Deputy General Manager Nathalie Pinguet, said. "Her previous experience in Cinema International sales will bring some freshness and new energies in our organization. Her background experiences on Asian territory will be a significant benefit in her new position at Superights, confirming the company’s worldwide expansion plans. Welcome Juliette!”

Based in Paris, Juliette will be in charge of the Asian territory as well as Australia and New Zealand. “I am very proud to join Nathalie Pinguet and her team at Superights. Coming from the film business, it is a real opportunity to explore a new sector of the audiovisual industry and to promote original and ambitious programs from the Superights’ line-up,"Béchu said.

The executive will now contirbute to the company's sales team, handling Pan Deals in the UK, Germany, Western Europe, Nordics, Russia and Canada. Pedro Citaristi, based in Milan, will continue managing sales in Southern Europe Italy, Spain and Portugal, being also President of Red Monk Studio, one of the latest additions to the Superprod Group.

Jérômine ADER DE LA VILLARDIÈRE, based in Paria, supervises Central and Eastern Europe, Middle East, Africa, Latin America and Inflight zones. Louise DE STAËL (based in Los Angeles), president of Superprod US Inc, subsidiary of Superprod, handles the US sales. 

The University Sorbonne Nouvelle of Paris graduate, Juliette has previously worked in Cinema’s international distribution industry and most lately as International Sales Executive
at Paris-based BAC Films. Her experience will also contribute to the Acquisitions strategy of the branch helping Pinguet.