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K7 Media executives Ella Turner and Trang Nguyen joined the virtual media event to discuss noted entertainment trends amid the pandemic, which include guessing game formats, help and support-based programs, and escapism titles.

With most Americans confined to their homes because of the pandemic creating a “captive” audience, the demand for streaming content from home skyrocketed, leading to abrupt changes in viewership trends and audience profiles, Comscore says.

During the opening day of Digital MIPTV, one of the featured panels was titled “One TV year in the world: cracking audience trends” and was presented by Glance, a brand of Médiamétrie.

The consulting company has selected eight different kids fresh formats alongside thirteen adult formats during its MIPTV presentation. The CEO of the company, Virginia Mouseler, has, also presented the freshest fiction content for this year.

The Brazilian production addresses the dreams, conflicts and desires of three women at different stages of life. It is one of the outstanding productions in the framework of the 'Showcase The Future is Female: A dive into Globo trends' offered during the event.