Search results for churn
21 FEB 2024
Data
USA: 61% of departing OTT subscribers believe they overspend on streaming
This comes from a study by the consulting firm Park Associates. It shows that churn remains a persistent issue for video streaming services, primarily driven by cost and difficulty finding content.
10 JAN 2024
Data
A 5% of US internet households only use a pay-TV service
Data revealed in the latest update of Parks Associates’ Streaming Video Tracker indicates that legacy pay-TV companies continue to lose subscribers to streaming video services, while the average annualized industry churn rate for streaming services to be 50%.
22 NOV 2023
Data
Is bundling the future of the streaming industry?
Super Bundling gains momentum as subscription services aim to amplify customer acquisition and reduce churn, according to a new Bango research.
28 AUG 2023
Data
Why are consumers cutting streaming services?
The average annualized subscriber churn rate for streaming video services stands at 47%. The top driver of service cancellations is the desire to save money, according to Parks Associates’ latest "Video Services: Shifting Demand" study.
22 AUG 2023
Data
Is brand equity the ultimate antidote to churn?
Netflix and Prime Video enjoy similar penetration, but the latter bleeds subscribers rampantly. In its latest report, Kantar BrandNow analyzed how Prime Video can reduce its churn rates.