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This adaption is also the first time one of All3Media International’s scripted formats will be produced in Sub Saharan Africa. Originally produced in the UK by Two Brothers Pictures for ITV, 15 versions of "Liar" have been commissioned internationally.

The production sector generated £3.6 billion in 2023, but this topline number hides deeper concerns. Content investment by PSBs—still the backbone of original UK programming—declined last year. While SVOD services like Netflix and Prime Video continue to invest in UK content, their focus is narrow: mostly high-end drama and some premium factual. In 2023, there were just 30 UK SVOD commissions compared to nearly 1,400 from PSBs.

The company also has the world premiere of '"Raul Seixas: Let Me Sing" at the festival. The Globoplay Originals series is the first Brazilian production selected for the International Panorama Competition.

The Italian public broadcaster has secured the seven seasons of the acclaimed series as well as the brand-new season along with four feature length episodes that will be air on Rai 4.

Hub’s Video Branding study found that more than a third of consumers (37%) signed up for a new streaming service in the past year to watch a specific show. But that number is declining, as original content production slows and shows struggle to break through the noise. Nearly the same share of viewers who say they plan to sign up for a service (27%) also say they plan to cancel one (30%).