The catalog was reimagined to better fit the demands of its new audience across various languages, cultures and regions. This deal marks the first co-production agreement for NBCUniversal Formats in India.
Despite the service's growth of 11 million signups between the third and fourth quarter, NBCUniversal’s total revenue declined by 18% after delayed TV series and lower ratings.
NBCUniversal Television and Streaming Chairman, Mark Lazarus, was the first keynote speaker of the market, and discussed the company’s strategy, the success of Peacock and the changes that the pandemic is causing in the industry.
The NBCU streamer is estimated to garner USD 2 billion by then. For this year, the service is expected to hit USD 604 million in revenue, USD 197 million coming from advertising and USD 407 million from subscription revenues.
The company announced the appointment of two new executives as it expands its revenue strategy and distribution business unit: Ezequiel Fonseca Zas joins as SVP of Revenue Strategy and Distribution, and Malu Carmona-Botana as VP of Content Monetization.