After seeing its title succeed upon launching on TF1 in France, and garnering a 47.7% market share, the global independent studio will confide in the company to oversee all licensing and merchandising aspect of the toy line, with Boing set to distribute it across the region.
Last weekend, ITV Studios’ “The Voice All Stars” launched its debut season in France, drawing a massive overnight audience of 4.6 million viewers and seizing a market share of 37% on TF1.
Starz’s streaming service is partnering with French broadcaster TF1 on the upcoming anthology series “A French Case,” the first instalment of which will focus on the tragic murder of four-year-old Grégory Villemin in 1984.
The new entity is forecast to become the sixth largest content spender in Europe’s big five markets in 2023, and will generate 15% of the total big five TV advertising market, according to Ampere Analysis.
The company has unveiled a set of deals for the series, including an acquisition made by Canela.TV, Ruutu, and Nelonen, as well as renewed partnerships with Sky Kids and TF1 France.