15 SEP 2021

“The Voice All Stars” launches its debut season in France

Last weekend, ITV Studios’ “The Voice All Stars” launched its debut season in France, drawing a massive overnight audience of 4.6 million viewers and seizing a market share of 37% on TF1.

15 SEP 2021

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Last weekend, ITV Studios’ “The Voice All Stars” launched its debut season in France, drawing a massive overnight audience of 4.6 million viewers and seizing a market share of 37% on TF1. The show performed especially strong in the younger demographic, achieving an impressive 53% share among the 15-24 year olds.

In honor of the 10th anniversary of “The Voice” in France, 50 talents from past seasons were brought together for the debut of the spin-off. “The Voice All Stars” is locally produced by ITV Studios France and ITV Studios Finland.

This fresh addition to “The Voice” family also launched in Finland on Nelonen two weeks ago, and the show is turning heads already: the launch episode achieved a market share of 16.6% in individuals and even 22.8% in the commercial demographic (15-44), breaking the networks slot average by +16%.