16 SEP 2021

Zag selects Monentertainment to manage "Miraculous - Tales of Ladybug and Cat Noir" in Central America

After seeing its title succeed upon launching on TF1 in France, and garnering a 47.7% market share, the global independent studio will confide in the company to oversee all licensing and merchandising aspect of the toy line, with Boing set to distribute it across the region.

Share

 ZAG has appointed Mon Entertainment to manage its Miraculous - Tales of Ladybug and Cat Noir— toy line. The establishment, created by ZAG and co-produced with ON kids & family, will be launched by Mediawan in Central America, Panama, Costa Rica, Honduras, Nicaragua, Guatemala, El Salvador, Belize, and most recently in Colombia, Ecuador and the Dominican Republic. “We’ve had such a great reception and enthusiasm for Miraculous across Latin America, especially in the larger territories where we originally focused our efforts, including Brazil and Mexico,” Founder and CEO, ZAG, Jeremy Zag, said.

Miraculous season four will soon be available across Central America on Disney+ who hold the rights for five seasons of the series, while three of its seasons become accessible on Netflix. The $100M+ theatrical movie, "Ladybug & Cat Noir: The Awakening," has been scheduled for debut across Latin America next year. Season four of the title began rolling out around the globe earlier this year, in April successfully debuting on TF1 in France, which attracted a 47.7% market share among children between the ages of 4-10 years old. The show ranked on top in Brazil, Mexico, Columbia, and the U.S. With 25 years of experience, Mon Entertainment is based in Panama with operations in various countries in Central America as well as Venezuela, Colombia and Ecuador and the Caribbean.

With Boing taking on the task for distribute the toy merchandise developed by the Zag lab alongside Playmates Toy next Spring, Continente took on the task to handle distribution in Colombia.  Upon launching in the US, the line saw major success after it sold out at Target.com, Walmart.com, and Kohls.com. Physical stores are scheduled to open this month, among other points of growth for the venture. “We look forward to supporting ZAG as the company continues to grow the Miraculous brand in Latin America,”  CEO of Mon Licensing, Maricamen Ramirez, said. “We have extensive experience in expanding brands across multiple key categories.  Our initial focus for Miraculous will be to appoint licensees for apparel, accessories, footwear and party supplies to complement products that are already at retail including  toys, back-to-school, stationery, costumes and home décor.”

The project's curreny pan-regional partners include The Novelty Book Company, who launched a new board and activity book collection in Q2 2021 across Mexico, Central America, Chile, Peru, and Argentina, as well as Panini, who stands in charge of stickers and magazines, and Ferrero for Easter Eggs. Products are set to become available in Latin American chain stores such as Almacenes Siman, Steven's, Walmart, Yamuni, La Sirena, Diunsa, Pepe Ganga, Jumbo, Falabella, and Almacenes Éxito. "We’ve already had success in the Central Americas for the brand and with the upcoming launch of season four of the series, and the theatrical launch, we are now zeroing in with Mon Licensing to develop further opportunities for fans across the Central America region to share in the excitement and passion that is Miraculous," Zag continued.

We look forward to supporting ZAG as the company continues to grow the Miraculous brand in Latin America. We have extensive experience in expanding brands across multiple key categories.  Our initial focus for Miraculous will be to appoint licensees for apparel, accessories, footwear and party supplies to complement products that are already at retail including  toys, back-to-school, stationery, costumes and home décor.” Maricamen Ramirez CEO, Mon Licensing