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USA: TV networks account for 30% of top 100 FAST channels 1 AUG 2024

Trends

USA: TV networks account for 30% of top 100 FAST channels

According to Amagi, TV networks drive a 40% share in total Hours of Viewing (HOV) across these channels. Additionally, among Amagi-delivered FAST channels, Global HOV (31%) and ad impressions (26%) continued to show double-digit growth during the comparison period (Q2 2024 versus Q2 2023).
USA: Digital ad spend exceeded $27 billion in the first half of 2024 31 JUL 2024

Markets

USA: Digital ad spend exceeded $27 billion in the first half of 2024

Sensor Tower indicated in its report that this increase was driven by significant investments across mobile, desktop, and OTT platforms, resulting in a total of 3.3 trillion impressions.
TF1 consolidates a strong revenue in 2024 driven by linear and digital advertising 29 JUL 2024

Production

TF1 consolidates a strong revenue in 2024 driven by linear and digital advertising

The French group consolidated revenue totalled €1,103.9 million in the first half of 2024, and stands out also TF1+’s appeal and the good momentum in linear advertising.
Sports Engagement: technology-driven experiences will reshape consumption 9 JUL 2024

Trends

Sports Engagement: technology-driven experiences will reshape consumption

A study commissioned by IBM showed international sports fans are optimistic about the impact of technologies like AI on their digital sports experiences.
Filmrise promotes CFO Johnny Holden to also be Chief Strategy Officer 30 MAY 2024

Corporate Moves

Filmrise promotes CFO Johnny Holden to also be Chief Strategy Officer

The exec will collaborate closely with Fisher as well as FilmRise’s executive management and department leaders to further build upon the company’s reputation in data-driven content acquisition and distribution.