Claudia Marra, Sales Manager Mediaset Distribution, has attended NEM Dubrovnik to present this new title that it's a reboot of the very famous Italian talent "I Sing" and that has had different adaptations.
The new label, which will debut in France and other European nations, will be focused on literary adaptations into motion pictures and television shows.
With a focus on local collaborations to create local originals and produce local Banijay IP adaptations, the entity will have Jessica Kam-Engle as the EVP & Business Head.
Hannah Griffiths has joined Banijay in the newly created role of Head of Adaptations. She will be responsible for supporting scripted labels across the group in sourcing IP.