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Based in London, Gilbert will report to M-K Kennedy, Managing Director of Television. Under Kennedy’s leadership, Gilbert will drive the development and production of a bold slate of premium UK and US series through STUDIOCANAL’s recently launched in-house production arm.

In her new role, Irini will be responsible for overseeing Rabbit’s international sales across Western and Southern Europe, stepping in for SVP International Jonathan Tuovinen during his parental leave.

Under the deal, Blue Ant Studios and Love Nature, both owned by parent company Blue Ant Media, will co-produce and manage distribution rights outside select territories, marking the first time Big Media has partnered with Blue Ant on a global series.

Produced by 88 Films Productions and directed by Carlos Ortiz Alarcón, the horror film combines psychological thriller elements with a critical portrayal of violence, fanaticism, and corruption in Latin America’s rural regions.

According to WARC Media’s recent analysis, the decline reflects a broader decade-long erosion. Between 2014 and 2024, linear TV ad expenditure dropped by 27.5% in absolute terms, and by 50.8% when adjusted for inflation.