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The Brazilian company will bring exclusive premieres, telenovelas, series, documentaries, and formats to the event. On September 2, at the Onyx Hotel, it will host a lunch to showcase its main products and presence in the territory.

MFF & CO, uniquely positioned with teams in both Brazil and the U.S., will work alongside experienced U.S. writers, reimagining each series in the traditional American format with multiple seasons.

The telenovela integrates 16 brands across 76 branded content activations, reaching over 125 million viewers in Brazil and driving a 12% rise in Globoplay’s telenovelas consumption.

Agreement marks Globo’s return to the market after four years, with "Brazil Avenue", "Trail of Lies", "Total Dreamer", and "Time After Time" premiering September 1 in prime time and afternoon slots.

The hit telenovela scored nods for Best Series and Best Actress for Duda Santos, who joins a competitive field including Cate Blanchett and Minha Kim; the series reached 144 million viewers on broadcast and broke Globoplay records.