ITV Studios' show with 145 adaptations globally, will be the first TV series to participate in the Decentraland Music Festival, launching its debut Metaverse experience: The Voice VIP Superverse.
ITV Studios announced that it has granted exclusive rights in the metaverse for its talent show “The Voice” to the Virtual Brand Group, an award-winning metaverse pioneer.
The initiative will be carried out in collaboration with intellectual property specialist, Metaverse architects and executives in the Web3 revolution; FOMO Lab.