RAI Yoyo (Italy) is the latest broadcaster to join the multiple international partners already committed, including ZDF (Germany), FTV (France), ABC (Australia), among others.
The eagerly awaited second chapter of animated hit 44 Cats, the cat-tastic show from entertainment specialist Rainbow, is ready to conquer families across the world debuting on March 2 on Italian Rai Yoyo.
The Director of Sales & Acquistions at Showlab discusses the international strategy of the company and the business models it is exploring with shows like "YoYo," "Miracle Tunes" or “Whiky & his Friends”.