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Global independent animation studio ZAG has established its first office in Buenos Aires, Argentina, to directly spearhead merchandising and licensing activities in Argentina, Bolivia, Paraguay and Uruguay.

Christina Sulebakk, General Manager, HBO Max EMEA will explain the streamer’s strategy and how it’s looking to drive growth in current and future markets.

The animation series is created based on hit kids show "Tina and Tony" in co-production with Youku Kids (part of the Alibaba holding).

This rebranding aims to create synergies between Spanish brands and provide them with greater breadth and strength by agglutinating their capabilities in the international market.

PPM will represent the 3D/2D animated movie internationally and has set the European Film Market to introduce the film to buyers.