The SVOD service revenue in Australia is expected to increase at a compound annual growth rate of 8.2% from US$1.9 billion in 2022 to US$2.8 billion by 2027, according to GlobalData.
This interest is also obvious in households subscribing to a paid streaming service, SVOD. Half of the Nordic SVOD households say they are willing to pay extra for a bigger supply of local movies and series.
In Poland, local OTT services are having to adapt their strategies amid increasing competition from international players, according to Ampere Analysis.
In 2023, for the first time, Hub’s annual “Best Bundle” survey showed a year-on-year decline in the number of video sources viewers say they are using.
China generated over US$10 billion subscription revenue from subscription video-on-demand services in 2022, Ampere Analysis noted in its latest report.