Search results for churn

While gross additions have remained relatively stable, Netflix saw 3.6 million cancels in the first quarter of 2022 — over one million more than the service dealt with in both Q1 2021 and Q4 2021.

Ampere Analysis’ first quarter of 2022 consumer research indicates that 47% of current Hulu subscribers in the United States do not take Disney+, despite the relatively cheap Disney Bundle offer.

In the United States, the average churn rate has remained consistent since 2020 at about 37% across all paid SVOD services, according to Deloitte’s latest report.

Ampere Analysis found that the weekly release schedule limits subscriber churn and better maintains engagement with content over time. The strategy is also helping to eke out the perceived value in smaller catalogs.

A recent Parks Associates study reveals that nearly 50% of total US consumers have an average of four OTT services, though well over half of the group also plans to cancel amid a lack of new content availability.