Search results for churn
30 MAY 2022
Data
Which SVOD services are benefiting from Netflix churn?
In the first quarter, premium SVOD services saw an over 35% increase over the fourth quarter in new subscribers who had canceled Netflix in the past month, Antenna revealed in its latest report.
29 APR 2022
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To which platforms have churned Netflix subscribers migrated?
While gross additions have remained relatively stable, Netflix saw 3.6 million cancels in the first quarter of 2022 — over one million more than the service dealt with in both Q1 2021 and Q4 2021.
29 APR 2022
Data
Why Hulu’s new Disney+ bundle aims to reduce subscriber churn?
Ampere Analysis’ first quarter of 2022 consumer research indicates that 47% of current Hulu subscribers in the United States do not take Disney+, despite the relatively cheap Disney Bundle offer.
1 APR 2022
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What are the factors that lead SVOD churn in the United States?
In the United States, the average churn rate has remained consistent since 2020 at about 37% across all paid SVOD services, according to Deloitte’s latest report.
18 MAR 2022
Data
Streamers to focus on weekly releases to reinforce longer-term engagement
Ampere Analysis found that the weekly release schedule limits subscriber churn and better maintains engagement with content over time. The strategy is also helping to eke out the perceived value in smaller catalogs.