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USA: How do political views impact viewing choices? 22 APR 2024

Trends

USA: How do political views impact viewing choices?

Horst Stipp, EVP, Research & Innovation at the Advertising Research Foundation, explained how new user’s characteristics have become more relevant when choosing what to consume.
LA Screenings 2024: Globo to launch "Justice: Misconduct" series 19 APR 2024

Trade Shows

LA Screenings 2024: Globo to launch "Justice: Misconduct" series

The script is written by Manuela Dias and the artistic direction is by Gustavo Fernández, known for their work on "Pantanal" and "Renacer". The series consists of 28 episodes exploring four life stories intertwined in various crimes.
OTTera's AdNet+ and Thoughtful launch self-serve advertising platform, CreateAds 18 APR 2024

Streaming

OTTera's AdNet+ and Thoughtful launch self-serve advertising platform, CreateAds

The technology platform allows individuals and businesses of all sizes to create advertising campaigns on TV in just two clicks.
OTTera and Spideo formed a Strategic Partnership 17 APR 2024

Deals

OTTera and Spideo formed a Strategic Partnership

Spideo’s technology will provide insights into the rationale behind Artificial Intelligence using semantics and natural language to ensure that content suggestions are constantly explainable, trustworthy, and personally relevant.
GMA Network reaffirms its commitment with world-class entertainment 15 APR 2024

Operators

GMA Network reaffirms its commitment with world-class entertainment

The Filipino operator stands out through its commitment to making an impact on the Philippines’ industry by working only with the finest artists and nurturing its growing roster of home-grown talents.