OTTera, a leading white-label service provider specializing in seamless content distribution and monetization across all platforms, has closed a deal with Spideo, a provider of video recommendation and personalization technologies for the entertainment industry. Spideo’s technology will provide insights into the rationale behind Artificial Intelligence using semantics and natural language to ensure that content suggestions are constantly explainable, trustworthy, and personally relevant.
OTTera will use Spideo to cover a variety of use cases. Firstly, to improve the discoverability of titles among on-demand catalogs and qualify viewers according to their moods, building clusters of audiences that share common topics of interest. Additionally, the automatic creation of relevant channels for qualified audiences will be another use. On the other hand, Spideo has established itself as a trusted resource, with many large publishers and organizations relying on their semantic enrichment and categorization services to help characterize their libraries.
Craig McEldowney, CTO and Co-Founder of OTTera, explained some benefits of the mutual collaboration: "This collaboration will help brands surface their content in engaging ways, via our OTT applications and FAST channels, and offer operational efficiencies for some of the resource-intensive tasks of curating, categorizing, and strategically positioning content," noted.
Finally, Thibault Dorso, Chief Revenue Officer and Co-Founder at Spideo praised their partners: “OTTera’s positioning as a partner, from content distribution to monetization, is a fantastic opportunity for Spideo to demonstrate our ability to create value at every step of the value chain, from content to audience management," stated.
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