OTT/Fast Channel Service OTTera has partnered with Slovakia-based ducktv to power and distribute the children's early learning channel to the FAST market, starting with media giant Xiaomi. OTTera will power, support and provide advertising for ducktv in its further linear launches, making the free, ad-supported FAST channel available for distribution on additional platforms worldwide, excluding North America.
"ducktv's channel provides high quality edutainment for kids, perfect for a co-viewing experience, and welcomed by platforms globally. We are thrilled to have been chosen by them to be their partner to expand their efforts in this space," said Stephen L. Hodge, Chairman and CEO of OTTera.
ducktv’s educational programming reaches babies and toddlers and features animated and live-action content and mini-cartoon series. Their flagship show, Ducky Adventures, stars the brand hero, a charming character named Ducky. Ducky’s stories are created with the support of child psychologists and teach toddlers how to handle their emotions and help in conflict resolution while developing their thinking and observational skills.
Iza Piotrowska, Director of Affiliate Sales and Business Development at ducktv added: “Teaming up with OTTera has strategic importance to us while we are growing ducktv’s FAST footprint and distribution as we are already seeing a lot of traction and success in the channel’s viewership on connected TVs. OTTera is a valuable partner whose expertise in the FAST ecosystem and strong track record will surely help grow our business and unlock new opportunities for digital advertising revenue streams."