OTTera has launched multiple FAST for ZEE Entertainment, including its first-ever Hindi FAST channel. "Our strategic tie-up with OTTera will reshape the entertainment landscape. With the introduction of FAST channels, our diverse programming offers viewers an immersive adventure," Punit Misra, President-Content and International Markets, expressed his enthusiasm said. "We embrace the evolving industry with passion and engage in this transformation that will reshape the way viewers enjoy content."
The new agreement serves as a strategic collaboration intended to expand ZEE's global reach and offer millions of viewers access to new shows and movies. ZEE BollyWorld, the first offering in this partnership, will transport viewers to the 'Evergreen Age' of Indian Hindi Cinema.
Through this deal, ZEE Entertainment has provided audiences worldwide a slate of dramas, reality shows, and films, among other content, since 1992. "This collaboration empowers us to provide innovative content consumption avenues, offering viewers an exciting approach to access our vast content library," Mr. Ashok Namboodiri, Chief Business Officer – International Business at ZEE Entertainment Enterprises Ltd., said.
With the addition of ZEE’s FAST channels, OTTera continues to strengthen its position as a prominent player in the streaming industry, offering viewers diverse, high-quality content from around the world. "ZEE Entertainment is a pioneer and consistent leader in the television and film industry; we are proud to support their endeavors in delivering their exceptional content to the growing global FAST audience," Stephen L. Hodge, CEO at OTTera, said.
Our strategic tie-up with OTTera will reshape the entertainment landscape. With the introduction of FAST channels, our diverse programming offers viewers an immersive adventure. We embrace the evolving industry with passion and engage in this transformation that will reshape the way viewers enjoy content.” Punit Misra President-Content and International Markets