OTTera announces that TeleFórmula, part of Mexico's largest radio company Grupo Formula, will now be available on Roku and Samsung connected TV's, powered by OTTera's BroadFAST, which offers Dynamic Slate Substitution for traditional broadcast channels.
“We are pleased to have been selected as a partner for TeleFórmula and Grupo Formula to assist in their expansion into the FAST market to expand their reach across major platforms like The Roku Channel and Samsung TV Plus," said Stephen L. Hodge, Chairman and CEO of OTTera. "As a part of our BroadFAST channel network, TeleFórmula will be able to quickly and easily adapt its broadcast channel to the FAST linear model and continue to provide best in class news content to viewers.”
TeleFórmula is an informational network covering entertainment news, sports news, women’s issues, financial news, political news, health and more, with original and live programming highlighting the current events from opinion leaders in Mexico.
“At TeleFórmula, we are thrilled about our partnership with OTTera, a leading player in the OTT streaming ecosystem. We firmly believe that OTT streaming is the future of television, and we are excited to be a part of its growth in the coming years. Grupo Formula is the leading Mexican media company known for its radio and television networks. Our flagship channel, TeleFórmula, targets audiences in North America and Latin America with a diverse range of content, including news, sports, entertainment, finance, and opinion programming,” said Hector Aguilar, CTO of Formula Group.
OTTera offers Dynamic Slate Substitution to its BroadFAST™ clients, dynamically replacing broadcast ad slates with FAST ad slates, and dynamically selected fill content to properly bring the traditional broadcast feed into compliance with FAST platform requirements.