In 2015, just 13% of homes paying for a service subscribed to both an online video service and a traditional pay TV service, but by the end of last year, that figure had more than trebled to 47%, according to Omdia.
Maria Rua Aguete, leading global entertainment analyst and Omdia Senior Director, deep explains the diverse key factors that created the current uncertain scenario.
During Conecta Fiction & Entertainment 2023, Omdia showcased the "How to Reach the GenZ?" session, revealing research from Spain's most popular video services for the under-25 age group.
Given its increasing emphasis on originals and heavy investment, the share of viewing actually going to Netflix’s original titles seems surprisingly low, according to a new analysis from Omdia of PlumResearch data.
The Central and Eastern European (CEE) market is on track to reach US$42 million in free ad-supported streaming TV (FAST) revenues by 2028, according to new research from Omdia.