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HBO’s breakout hit "The Last Of Us", plus record-breaking box office figures for "The Super Mario Bros. Movie", have greatly increased the prominence of game adaptations into film and TV.

In 2015, just 13% of homes paying for a service subscribed to both an online video service and a traditional pay TV service, but by the end of last year, that figure had more than trebled to 47%, according to Omdia.

Maria Rua Aguete, leading global entertainment analyst and Omdia Senior Director, deep explains the diverse key factors that created the current uncertain scenario.

During Conecta Fiction & Entertainment 2023, Omdia showcased the "How to Reach the GenZ?" session, revealing research from Spain's most popular video services for the under-25 age group.

Given its increasing emphasis on originals and heavy investment, the share of viewing actually going to Netflix’s original titles seems surprisingly low, according to a new analysis from Omdia of PlumResearch data.