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There are two key factors inhibiting content discovery in today’s streaming-first TV world: an overwhelming array of content and content sources, and limited media metadata, according to Nielsen.

In addition to presenting audiences with a familiar, cable-like experience, FAST channels are built to be adjusted quickly and accommodate shifting audience demand, Nielsen said in its latest report.

Streaming hit “Suits” recent popularity highlights the enduring longevity of content – something that streaming is evolving to capitalize on, Nielsen analyzed in its latest report.

Nielsen’s latest “2023 State of Play” report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers, who now spend 10.5 minutes per session deciding what to watch.

While overall TV usage was up just slightly from June (0.2%), viewing among people under the age of 18 increased 4%, and viewing among adults 18 and older fell 0.3% in the United States in July, according to Nielsen.