Search results for usa
17 JAN 2025
Forecasts
USA: CTV advertising to grow 10% annually through 2027
Nielsen revealed that CTV now reaches 77% of U.S. viewers weekly, surpassing the 68% reach of linear TV.
14 JAN 2025
Corporate Moves
Susan Zirinsky returns to CBS News as Temporary Executive Editor
The veteran producer, who served as the unit’s president from early 2019 to the end of 2021, has been asked to return to CBS News as an interim executive editor.
13 JAN 2025
Forecasts
USA: Total TV station revenue to sink 7% in 2025
New data from S&P Global Market Intelligence forecasts 2025 as a pivotal year for the global media landscape.
10 JAN 2025
Trends
USA: Streaming satisfaction grows despite decline in new content
A new report from Hub Entertainment Research revealed that satisfaction numbers are higher compared to the height of the pandemic in 2020.
6 JAN 2025
Trends
USA: Viewers’ acceptance of ads continues to grow
According to Hub Research, advertising in live TV is especially well-positioned to garner more of viewers’ attention.