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In the frame of its Formats Festival, ITV Studios showed great new proposals such as "The Void", "Unbeatable", and the exciting relationship competition series "I’d Do Anything For Love..But I Won’t Do That" with Meat Loaf as executive producer.

The executive will oversee productions that have launched, and those on air, across English and French speaking regions. Since beginning her tenure with the company in 2014, she has contributed to popular brands across tape and formats including "America’s Got Talent," "American Idol," and "Family Feud."

The company announced the promotion of Helen Jurado to Vice President of International Content Sales LATAM and US Hispanic, reporting to Ellen Lovejoy, SVP and Head of Sales Americas and Formats.

Following its successful debut on Afrikaans-language lifestyle channel VIA, the second season of the show, created by Volley Formats, Shenhar Productions Ltd and Daniella Slavik, is currently in production, set to air late this summer.

K7 Media executives Ella Turner and Trang Nguyen joined the virtual media event to discuss noted entertainment trends amid the pandemic, which include guessing game formats, help and support-based programs, and escapism titles.