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This new area will encompass all of the studio's sales businesses, including co-productions, presales, formats, can sales and co-development. The new division will guarantee content distribution rights across all platforms and promote a centralized leadership structure.

The agreement will consist of both companies working with ITV's Global Creative Network and Armoza to develop formats for an international market.

The incentive will support projects that are innovative, explore new ways of telling stories, experiments with new formats and platforms, and new ways of engaging audiences.

The psychological drama series from 1-2-3 Production became the Best TV Series at the Festival that ended in the Czech Republic on September 27, 2020.

Rheault will spearhead the international commercialization of the company’s catalogue of ready to air content and comedy formats across genres.