Viaplay Group has partnered with DMD to bring the Viaplay Select branded content concept to DMD’s CINDIE streaming service across Argentina, Uruguay, Paraguay, Chile, Peru, Ecuador, Colombia, Brazil, and Mexico.
The Brazilian telenovela is scheduled to broadcast on the premium streaming platform Paramount+ in Latin America, Telefe in Argentina, and Chilevisión in Chile.
The company launched on-air content, influencer and social media campaigns, and retail promotions throughout Brazil, Argentina, Chile, Peru, Mexico, Colombia and Central America.
Parrot Analytics revealed which were the most outstanding series in the country by contextualizing each title within the market and stating the show's performance as a difference from the average demand for a series.