Viaplay Group has partnered with DMD to bring the Viaplay Select branded content concept to DMD’s CINDIE streaming service across Latin America. Starting in November, CINDIE subscribers in nine countries will be able to access more than 200 hours of Viaplay series, films and additional premium curated content from Viaplay Select as part of their subscriptions. The agreement is the latest Viaplay Select partnership to be announced, following April’s launch in Japan with WOWOW, with further markets targeted before the end of 2022.
The Viaplay Original series and films set to premiere in Latin America on CINDIE include the dramas “Harmonica,” “Below” and “Ida Takes Charge”; the young adult series “Two Sisters” and the Swedish Kristallen-winner “Thunder in My Heart”; the new crime shows “Fenris” and “Who Shot Otto Mueller?”; the documentaries “Wozniacki & Lee” and “Natascha Kampusch – A Lifetime in Prison”; the smash-hit feature “Suedi”; and more.
“Viaplay Select enables partners to deliver even more variety and value to their customers. DMD are establishing a position as Latin America’s leading aggregator of premium European content, which makes our fantastic Viaplay shows an ideal fit for their CINDIE service. This partnership, which spans an entire continent, has great potential and once again highlights the global attraction of Nordic storytelling,” said Filippa Wallestam, Chief Content Officer at Viaplay Group.
“We are delighted to partner with Viaplay Select which adds new, strong storytelling to our streaming service CINDIE, offering some of the greatest stories told in film and television from around the world to audiences across Latin America,” added Tony Kelly, CEO of DMD.
CINDIE is currently available on a subscription basis in Argentina, Uruguay, Paraguay, Chile, Peru, Ecuador, Colombia, Brazil, and Mexico. Meanwhile, Viaplay Select is focused on markets where Viaplay is not at present prioritizing the launch of a direct-to-consumer service, and where local partners can benefit from Viaplay’s unique content pipeline.