The free streamer will be available to Spanish audiences via browser, smart TV and mobile apps, will launch with 40 thematic channels, and Telefónica’s Movistar+ will handle ad sales.
Yakushenko is in charge of overseeing, managing, and reinforcing all commercial aspects of the Thema portfolio's channels and video content throughout Russia and all CIS markets.
The channel, accessible to over 200 million households, was distributed by Thema in Russia and Bulgaria, where the agent has brokered deals for the channel with Rostelecom, Tricolor, and Bulsatcom.