The executive, who led the documentary branch of Discovery+ for nearly three years, will lead the area of the Lionsgate Alternative Television’s brand.
Kantar’s Entertainment on Demand (EoD) data and analysis on the UK's streaming market revealed that, while Prime Video is allegedly facing subscribers loss in response to ad-tiering, Netflix and Apple TV+ are keeping up their good results.
The partnership, providing viewers with shoppable experiences across programming, kicks off on April 25 with four curated collections for the Latin American Music Awards.