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The executive arrives at the role after serving as Filmpool Entertainment Managing Director. Felix Wesseler, former COO at Filmpool Entertainment, will also join All3Media Deutschland as COO.

As of May 1, the executive will lead the newly launched label, reporting to M-K Kennedy and Ron Halpern.

The new content studio, which will be led by Jamie Hall and Danny Gabai, is composed of a distribution catalog of over 1,000 hours and five premium production entities: Pulse Films, UnTypical, VICE Studios LatAm, VICE Studios Canada, and a news documentary unit.

Wiltshire joins from her role as International Sync Manager at music giant Warner Chappell, the publishing subsidiary of Warner Music Group.

The new label, which will debut in France and other European nations, will be focused on literary adaptations into motion pictures and television shows.