In its latest report, Antenna analyzed what impact did Lionel Messi’s arrival to the Major League Soccer have on the MLS Season Pass just a few months after its exclusive launch with Apple.
A few months in after registering a spike in sign-ups following the password sharing crackdown in the United States, Netflix subscriber growth has continued, Antenna revealed in its latest report.
At the end of the first quarter of this year, ad-supported plans made up one-in-four of all premium SVOD subscriptions, according to Antenna’s latest “State of Subscriptions: Adds and Ads” report.
Since alerting subscribers in the United States that it would begin to curb password sharing on May 23, 2023, Netflix has had the four single largest days of US user acquisition in the last four and a half years, according to Antenna.
Three months into Disney+’s AVOD launch, Antenna analyzed the early traction for that product and provided an update on Netflix’s progress in the same segment.