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The “Messi Effect”: what impact did Messi’s arrival have on the MLS Season Pass? 7 SEP 2023

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The “Messi Effect”: what impact did Messi’s arrival have on the MLS Season Pass?

In its latest report, Antenna analyzed what impact did Lionel Messi’s arrival to the Major League Soccer have on the MLS Season Pass just a few months after its exclusive launch with Apple.
Has Netflix’s password crackdown growth continued? 24 AUG 2023

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Has Netflix’s password crackdown growth continued?

A few months in after registering a spike in sign-ups following the password sharing crackdown in the United States, Netflix subscriber growth has continued, Antenna revealed in its latest report.
What drives US consumers to choose an ad-supported streaming plan? 28 JUN 2023

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What drives US consumers to choose an ad-supported streaming plan?

At the end of the first quarter of this year, ad-supported plans made up one-in-four of all premium SVOD subscriptions, according to Antenna’s latest “State of Subscriptions: Adds and Ads” report.
What has been the impact of Netflix’s password sharing in the United States? 12 JUN 2023

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What has been the impact of Netflix’s password sharing in the United States?

Since alerting subscribers in the United States that it would begin to curb password sharing on May 23, 2023, Netflix has had the four single largest days of US user acquisition in the last four and a half years, according to Antenna.
How are the top streaming services doing with their AVOD strategies? 17 MAR 2023

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How are the top streaming services doing with their AVOD strategies?

Three months into Disney+’s AVOD launch, Antenna analyzed the early traction for that product and provided an update on Netflix’s progress in the same segment.