Search results for Antenna
20 DEC 2022
Data
Is Netflix’s “Basic with Ads” the least popular of its plan options?
According to a new report from Antenna, 9% of Netflix sign-ups in the United States in November were to the “Basic with ads” plan, making it the least popular of their plan options.
15 DEC 2022
Data
What is driving digital antenna adoption in the United States?
This year, 18% TV content viewers report having a digital antenna, consistent with 2021, though lower than penetration during the pandemic, when antenna adoption and usage spiked, according to Horowitz.
30 NOV 2022
Data
Churn, a crucial dynamic in the SVOD industry
According to recent Antenna data, a significant expansion in Churn occurred in Q3, with more than 32 million cancellations across the 10 Services we track in the Premium SVOD category.
17 NOV 2022
Trade Shows
NEM Zagreb 2022 unveiles the full event program
Viaplay Group, Antenna Studios, Lionsgate, Mediawan, Sky, Big Light Productions, Windlight Pictures, Beta Film, among other companies have confirmed participation.
2 NOV 2022
Data
Are consumers of ad-free and ad-supported plans demographically different?
Antenna examined its demographic data based on plan type and discovered that AVOD subscribers are not all that different from their counterparts who opt for an ad-free plan.