Subscriber growth rate across premium SVOD for the second quarter of 2022 was the lowest in the 22 quarters for which Antenna has data. It was also the lowest in absolute volume of net subscriber adds since the third quarter of 2018.
In the first quarter, premium SVOD services saw an over 35% increase over the fourth quarter in new subscribers who had canceled Netflix in the past month, Antenna revealed in its latest report.
Subscriptions in the premium SVOD category in the United States grew +4.0% quarter-over-quarter and +24.7% year-over-year, despite Netflix’s losses, Antenna revealed in its latest report.
Created for VRT, the medical drama was a record-breaking ratings-winner for the Belgian pubcaster from 2013, and then achieved remarkable success as a remake in Spain.
With more choice than ever in the premium SVOD category, consumers increasingly opted for less expensive, ad-supported subscriptions in 2021 than in prior years, according to Antenna data.