Blasco oversees production labels and creative talent spanning Madrid, Barcelona, Galicia, and Lisbon and her opening keynote will take place on 20 November at the Moon Palace Hotel’s Cancun Theater.
The company has aligned with software, insights, and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, to offer clients 360 production, marketing, and measurement services.
The Spanish consulting firm will provide training to employees of the business group and consultancies to improve the integration of sustainability measures in Banijay Iberia's projects.
Cuarzo Producciones, part of Banijay Iberia, will produce the first international adaptation of the show alongside Flooxer for Atresplayer, the streaming platform of Atresmedia.