All four seasons of the comedy-drama, produced by Kay Mellor’s Rollem Productions in association with Tiger Aspect Productions and Yorkshire Television, were acquired by the service.
The company's streaming platform now serves eight international markets, including the U.S., Canada, Australia, South Africa, Sweden, Denmark, Norway and Finland.
New broadcasters on board include BritBox in Denmark, Finland, Norway and Sweden, Canal+ Group’s Polar+ in France, AMC Networks Int Southern Europe in Spain and Portugal, RTP2 in Portugal and RTS in Switzerland.
Set to launch in December 2022, ITVX will integrate ITV’s three streaming brands (ITV Hub, ITV Hub+, and BritBox) into one single destination. The platform will offer both library and original exclusive content in a bid to boost digital viewing and revenues.
Former Hulu and CBS executive joins the international streaming service’s leadership team to lead ambitious North America expansion and its centralized Marketing function