Disney, Max, Sky Showtime, Sony, and Warner Bros. Discovery will be among those attending, among others. Additionally, two keynote sessions have been announced as part of the three-day conference program, and they will be hosted by Warner Bros.
The thematic axes for the edition taking place from June 18 to 21 in Spain will be Entertainment Marketing, Transmedia IP, Business Models and Financing, and New Forms of Digital Creation.
The program will be produced by Boom Cymru, part of ITV Studios, and will feature international opera singer Sir Bryn Terfel as one of the four Coaches.
Anna-Lena Pittelkow and Mirjan Hildebrandt joined Banijay Germany’s creative marketing agency as Creative Director and Head of Digital Distribution & Content Acquisition respectively.