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The company will represent the portfolio of popular character brands including "Hello Kitty", "My Melody", "Aggretsuko", "Gudetama" and "Little Twin Stars" in these two main markets.

Through the agreement, the licensing agency’s representation of confectionary brands, Chupa Chups and Mentos will be renewed, and Smint will be added to the partnership. New cross-category deals were also secured in the Middle East and Europe.

The company reported a revenue of USD 96 million to USD 100 million in Q32020, USD 110 million in Q3 2019, USD 331 million to USD 335 million in YTD2020, and USD 331 million in YTD 2019. It is seeing a strong audience growth, with an increase of 34% and watch times up by 69% in the last 30 days, averaging more than 3.5 billion views each month on its premium network. 

Season one of the show signed deals with SUPER RTL, TF1, Turner’s Cartoonito, Karusel, TV Azteca, and Channel 9, among other top broadcasters, and is now available on Prime Video in the U.S, Canada, and the U.K.. Wildbrain Spark plans to amplify the brand even further with brand new stop-motion and toy-play original content videos.

The ex Corus Entertainment executive will be responsible for curating content and providing editorial direction across WildBrain Television’s Family Channel, Family CHRGD, Family Jr. and Télémagino and their multiplatform/VOD extensions.