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Under his new role, Wright will be responsible for the development of the company's proprietary brands and lifestyle portfolio, s well as the creation of new partnerships in the region.

WildBrain Television’s Family Channel has commissioned the new episodes of this hit animated series and it will also air the first season of the show.

WildBrain Spark to co-produce, launch and exclusively manage new digital-first animated series premiere on YouTube. WildBrain CPLG will build and manage global consumer products licensing program for the new Emoji brand extension.

Withrington will help drive the strategic vision behind the company’s diverse, multi-genre slate of original animation, collaborating closely with creators, writers, artists and other production stakeholders to instill creative excellence in WildBrain’s shows.

CBBC and Family Channel have commissioned King Bert and WildBrain to produce 26 new episodes of the live-action series in association with BYUtv.