The licensing agent will represent Hasbro’s merchandise, publishing, promotions, and short-term location-based entertainment business across Benelux, Nordic, CEE, and Turkey regions.
The company will also support its distribution, including its flagship CG-animated series, “The Polos." The learning products are targeted at early learners aged 3-7.
WildBrain’s characters such as "Teletubbies", "In the Night Garden" and "Boy & Dragon" will be brought to life through ANIPEN’s AR technology and made available within their AnibeaR app.
Leading kids’ network will look to grow the presence of the brand’s English-language content with a focus on the UK, US, and the wider English global market.