Search results for eMarketer
13 APR 2022
Data
How much will american advertisers spend at this year’s upfronts?
US advertisers will spend US$20.57 billion on linear TV at this year’s upfronts, eMarketer estimated in its latest report.
13 APR 2022
Gaming
US mobile gaming ad revenues to reach more than US$6 billion in 2022
US mobile gaming ad revenues will reach US$6.26 billion in 2022, up 14.0% from US$5.49 billion in 2021, according to eMarketer, which also forecasts healthy double-digit growth will continue through 2024.
7 APR 2022
Data
Older on-demand subscribers fuel digital video viewer growth in the UK
This year, almost three-quarters (74.9%) of the population, totaling 50.6 million, will watch digital video. This is up from 72.1% in 2020 and 68.9% pre-pandemic (in 2019), eMarketer noted in its latest report.
6 APR 2022
Data
Is Netflix still the biggest OTT in terms of viewers?
This year, 35.0% of the world’s subscription OTT video service users will be watching Netflix, which amounts to 658.0 million viewers, according to eMarketer latest report.
31 MAR 2022
Data
More than one-third of Disney+ viewers are under 25 years old
Among all Disney+ viewers, 38.5% are younger than 25. By comparison, just 28.5% of all CTV users are under 25 years old, eMarketer confirmed in its latest report.