The yet-to-be-named label will focus on scalable, returning competitive formats and integrate the portfolios of Potato and 12 Yard, as ITV Studios ramps up investment in globally marketable unscripted IP.
The company will handle all manufacturing aspects of the launch across North America, the UK and Australia. The third season of the title was recently acquired by Netflix following a successful launch for its previous seasons.
Adler’s appointment at “The Chase” producer comes as the label is increasing its focus on quiz and game shows, following the commission of a number of brand new shows this year,