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Deal builds on global success of "Secrets In…" franchise. Boat Rocker is already in advanced negotiations with key European broadcasters for pre-sales for all three series.

Asacha is made up of eight distinct and individually successful labels across scripted, unscripted and feature films. The purchase includes a portfolio of award-winning labels based in France, Italy, and the United Kingdom

Marketing experts, producers and broadcasters shared their experiences about using AI in early stages to help to develop a show as well as the successful mechanisms to turn the IP into a brand.

This marks the fifth foreign adaptation of the format, after successful launches in Poland, Spain, Denmark and the UK.

It is a production of the Czech company Dramedy Productions for the Czech TV channel Nova. The series achieved successful audience results in its first season, with a 29% share and a total of over 1 million viewers in its most-watched episode.